Chaufher South Africa (Pty) Ltd Privacy Policy


ChaufHER South Africa (Pty) Ltd (“ChaufHER”) is a ride-hail business ‘by women, for women’.

Our business revolves around our Riders and Drivers safety and security and in this regard and for ancillary business purposes we need to collect, store and dispose of information appropriately. Set out below is a summary of why we collect personal information, what we will do with it, how we store it and destroy it in accordance with the requirements of the Protection of Personal Information Act 4 of 2013.


What we collect:
A. Information that you provide to us

This includes the following: (i) Your User profile: ChaufHER collects information for both Operators, Drivers and Riders when you create or update your ChaufHER account. This will include details such as your name, email address, mobile phone number, login name and password, residential address, and the preferences and settings that you enable for your ChaufHER account, payment and banking information as well as your identity or passport number. For Drivers this includes also your vehicle and insurance details. An Operator is a legal or natural person who owns a vehicle that may be used by the Driver. The Operator and Driver may be different people or the same. (ii) User content: ChaufHER collects information that users submit when they contact ChaufHER customer support, third party services (such as payment or security) contracted to ChaufHER, provide ratings or compliments for Riders or Drivers.

B. Information created when you use ChaufHER services for ride hail

This includes the following: (i) Location Information the ChaufHER apps collect your location information as determined using data such as GPS. And for Drivers the app collects Rider location information. (ii) Transaction Information ChaufHER collects transaction details related to your use of our services, including the date and time the ride was provided, amount charged, distance traveled, and payment method. Payment card details are provided to third party payment services provider (iii) Usage information ChaufHER collects information about how you interact with our services. This includes information such as access dates and times, app features or pages viewed, app crashes and other system activity, type of browser, and third-party sites or service you were using before interacting with our services. (iv) Device Information ChaufHER collects information about the device (mobile phone/tablet etc) you use to access our services e.g. the IP address, operating system and versions, software, preferred languages, unique device identifiers, serial numbers, device motion information, and mobile network information. (v) Communications data We enable Riders and Drivers to communicate with each other to enhance efficiency of the service through the ChaufHER apps without disclosing their telephone numbers. To do this, ChaufHER receives some information regarding the calls or texts, including the date and time of the call/text, and the content of such communications. ChaufHER may also use this information for customer support services (including to resolve disputes between users), for safety and security purposes, to improve our offering and for analytics.

C. Information from other sources

This includes the following: (i) User feedback, e.g. ratings or compliments and comments on the apps. (ii) information relating to claims or disputes. (iii) Insurance providers. (iv) Financial services providers. (v) Marketing service providers. ChaufHER may combine the information collected from these sources with other information in its possession.

How ChaufHER Uses Your Information

Note: ChaufHER does not sell or share personally identifiable information with third parties for third party direct marketing purposes.

A. In brief ChaufHER collects and uses information to enable reliable and safe transportation of riders accordingly. We use the information we collect to facilitate: (i) Providing the ChaufHER ride hail service; (ii) ChaufHER users safety and security; (iii) customer support; (iv) improvement of our services; and (v) insurance matters.

B. Providing services and features to Riders and Drivers so as to: (i) Create /update your ChaufHER account. (ii) Verify your identity. (iii) Enable transportation and related matters including pricing and payment. (iv) Allow ChaufHER to identify operational problems, to conduct data analysis, operational testing and to monitor and analyze usage and activity trends.

C. Safety and security of Riders and Drivers. We use your personal data to help to facilitate a safe reliable ride for our users by: (i) Screening drivers prior to becoming Drivers and periodically at set intervals so that safe drivers are part of your ChaufHER experience (ii) Using information from Drivers’ devices to identify unsafe driving behavior such as speeding or repeated heavy braking and unnecessary acceleration, and to discourage such behaviour. (iii) Using information to help prevent, detect and combat fraud. (iv) Providing information to law enforcement agencies to help prosecute identity theft, fraud etc. (v) Using user ratings discourage unsafe/unacceptable behaviour by users.

D. Customer support. ChaufHER uses the information we collect to assist you when you contact our customer support services so as to best address queries.

E. Continuing product development and enhancement. ChaufHER may use your information we collect for product development and enhancing existing service offering especially in regard to safety and security and to assist with financing and insurance of vehicles by Operators/Drivers.

F. Driver/Rider communication. To facilitate users calling and texting each other to verify arrival times, pickup locations etc.

G. Legal proceedings and requirements. ChaufHER may use your information to assist the law enforcement agencies, insurers and to address legal disputes re our services.

Cookies And Third Party Technologies

ChaufHER and its partners use cookies and other identification technologies on our apps, websites, emails, and online ads for purposes described in this policy. Cookies are small text files that are stored on your browser or device by websites, apps, online media, and advertisements. ChaufHER uses cookies and similar technologies for purposes such as: (i) Authenticating users (ii) Remembering user preferences and settings (iii) Determining the popularity of content (iv) Delivering and measuring the effectiveness of advertising campaigns (v) Analyzing site traffic and trends, and generally understanding the online behaviors and interests of people who interact with our services We may also allow others to provide audience measurement and analytics services for us, to serve advertisements on our behalf across the Internet, and to track and report on the performance of those advertisements. These entities may use cookies, web beacons, SDKs, and other technologies to identify your device when you visit our site and use our services, as well as when you visit other online sites and services.

How ChaufHER intends sharing your information

The nature of our services require that we share information between the Riders and Drivers as well as third party service providers at your request (eg sharing your ride information with a contact). We may also share your information for legal reasons or in connection with the resolution of claims or disputes or with other members of the ChaufHER group of companies.

A. When we will share information with users:
(i) If you are a Rider, we may share your first name, average rider rating given by drivers, and pickup and dropoff locations with Drivers so that you can book a ride. The ChaufHER system also generates an emailed receipt setting out the amounts charged, driver details as per below, and the pick up point, route and destination details. (ii) For Drivers, we may share information with a Rider who books a ride this information will include your name and photo; vehicle details and photo; location; average rating given to the driver.

B. At your request
The ChaufHER apps enable you as both Riders and Drivers to request via the apps that your ETA and location be shared with a friend or family member.

C. With ChaufHER‘s third party service providers. Such as contracted payment transaction processors and facilitators (eg banks, visa, mastercard etc) outsourced Cloud storage providers, security services providers. Consultants, auditors, accountants and other professional service providers as well as insurance and financing partners in relation to vehicles.

D. For legal reasons or in the event of a dispute. ChaufHER may share your information if we believe it is required by applicable law, regulation, operating agreement, legal process or by governmental request, or where the disclosure is appropriate due to safety or similar concerns. This includes sharing your information with both national and regional law enforcement agencies, government authorities, airport, or other third parties as necessary to enforce our agreements with users to protect ChaufHER’s rights or property or the rights, safety or property of others, or in the event of a claim or dispute relating to your use of our services. This includes sharing your information with third parties in connection to any merger, sale of company assets, securities offering, consolidation or restructuring, financing, or acquisition of all or a portion of our company business by or into another company.

E. Sharing information with your consent. ChaufHER may share your information other than as set out above if we notify you and you consent to this.

Information Retention and Destruction

(i) ChaufHER retains user profile and other information for as long as you maintain your ChaufHER account. ChaufHER retains transaction, location, usage and other information for 7 years in connection with regulatory, tax and insurance. ChaufHER thereafter destroys it. (ii) Users may request deletion of their accounts at any time. Following such request, ChaufHER deletes the information that it is not required to retain, and restricts access to or use of any information it is required to retain. (iii) ChaufHER requires user profile information in order to provide its services, and retains such information for as long you maintain your ChaufHER account. ChaufHER retains certain information, including transaction, location, device and usage information, for a minimum of 7 years in connection with regulatory, tax, insurance and other requirements in the places in which it operates. Once such information is no longer necessary to provide ChaufHER’s services, enable customer support, enhance the user experience or other operational purposes, ChaufHER takes steps to prevent access to or use of such information for any purpose other than compliance with these requirements or for purposes of safety, security and fraud prevention and detection. (iv) You may request deletion of your account at any time through the Privacy Settings in the ChaufHER app. Following such request, ChaufHER deletes the information that it is not required to retain. In certain circumstances, ChaufHER may be unable to delete your account, such as if there is an outstanding credit on your account or an unresolved claim or dispute. Upon resolution of the issue preventing deletion, ChaufHER will delete your account as described above. ChaufHER may also retain certain information if necessary for its legitimate business interests, such as fraud prevention and enhancing users’ safety and security. For example, if ChaufHER shuts down a user’s account because of unsafe behavior or security incidents, ChaufHER may retain certain information about that account to prevent that user from opening a new ChaufHER account in the future.

Explanations, copies and correction

You may request that ChaufHER: (i) Provide a detailed explanation regarding the information ChaufHER has collected about you and how it uses that information. (ii) Receive a copy of the information ChaufHER has collected about you. (iii) Request correction of any inaccurate information that ChaufHER has about you. You can make these requests by contacting ChaufHER here. You can also edit the name, phone number and email address associated with your account through the Settings menu in ChaufHER’s apps. You can also look up your trips, orders and deliveries history in the ChaufHER apps.

Updates To This Policy

We may occasionally update this policy. If we make significant changes, we will notify you of the changes through the ChaufHER apps or through others means, such as email. To the extent permitted under applicable law, by using our services after such notice, you consent to our updates to this policy. We encourage you to periodically review this policy for the latest information on our privacy practices. We will also make prior versions of our privacy policies available for review.


Policy dated 4 November 2019

2019 ChaufHER Ride-Hail for Women